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A short look back at the Covey Trust Event held at PGGM on 12th September

Dear guest at our Covey event, "Common sense is not common practice?" was one of the popular quotes from Stephen M.R. Covey this evening. Another was: "Yes, trusting people is a risk. Not trusting people is a risk as well and an even bigger risk. Therefore you need Smart Trust". These two quotes illustrate that trust is important, but not always easy. Stephen talked about the impact of high and low trust. And how trust is an economic driver within every organization and that you can build a business case around it.

The impact of trust within organizations in relation to costs and speed was shown by hard numbers. High trust will lead to low costs and high speed, while low trust will lead to high costs and will slow all processes down. One of the topics discussed was how you can get these numbers across to your leadership team? The answer is that trust can be measured. There are tools that can measure trust which can support your case to your leader. Another interesting question from the audience was how you could prevent low trust. Stephen's answer was similar to the stakeholder theory, in which it is important that both of the parties explicitly state their intentions and their expectations to each other. When you do not clarify intent, often the other party will project intent onto you.

Stephen clearly explained the case for trust and how it starts with Self Trust and the 4 Cores of Credibility. He illustrated this using the metaphor of a tree, in which the tree represents Competence (Capabilities and Results) and the roots represent Character (Intent and Integrity). One cannot exist and grow without the other. Trust flows from the inside out, starting at self-trust, then relationship trust, organizational trust, market trust and finally societal trust. At the end of the session everyone in the audience was presented with a set of Trust Cards, which are a great tool to help you create a dialogue on trust with others. Stephen advised that in order for you to work on high trust relationships it is important to ?Attack the behaviour, NOT the person."

Following Stephen's session there was an interesting discussion led by Nicolette Loonen about trust and gender among leaders in the banking industry. Els Ankum (Triodos) and Annerie Vreugdenhil (ING) shared their best practices and challenges. Annerie Vreugdenhil expressed that trust needs to be tackled step by step with each individual, which according to her, is a slow process. Additionally, responding to the question whether women can play an important role in this process, she continues: ?Well, because there is still a limited number of women on the board, than, unfortunately, I think it will be a lengthy process?. When going more in-depth into the characteristics, she explained that in general women are naturally more trusted by others, which means that she ascribed a high role to them in the future with respect to creating a high trust environment. Gerben van der Harst talked about gender differences, and said that he prefers to have women in his team. His reasons being that they are hardworking and very detail-oriented and process-focused. The discussion ended with the Hans Kwakman?s point of view, which is very similar to a quote from Stanley Baldwin: "I would rather trust a woman's instinct than a man's reason." He shared that whenever  there are struggles within a team, women tend to get straight to the issue and face the consequences, while the men are still debating their power.

We hope Stephen's story has inspired you to reignite the inner fire in others. And to help build a world with high trust in your personal relationships, within your organization, and with your stakeholders.

At the end of the session Jan Kuipers from FranklinCovey offered everyone two gifts, leaving it up to you whether you want to unwrap them. We would like to reaffirm this offer:

1.         An Executive Overview for you and your management team on the subject of trust. During a 2.5 hour session consultants of FranklinCovey will discuss the headlines of the program on trust and will help you build your business case: is there trust dividend to be gained? If so, where? And what does that mean for your organization? The business case will help you to determine what needs to be done to actually achieve this trust dividend. The Executive Overview is free of charge.

2.         You can participate in an Organizational Trust Scan. This scan  is done online and the report provides insights into how trust is perceived within your team or organization. This scan does not have a fixed price tag. After your team or organization has done the scan you will determine what it was worth to you.

With these options we hope to enable you to get Trust high on the agenda of the Management Team, just as it deserves to be. If you are interested, please, contact Bas Siers from FranklinCovey by e-mail b.siers@franklincovey.nlor telephone 033 453 06 27.

At http://franklincovey.livewallstream.com/  you can see the twitter stream of our two trust sessions that Stephen M.R. Covey had on the 12th of September, and be inspired.

Many thanks to PGGM for hosting this event, also thanks to Jan Kuipers, director of FranklinCovey Benelux, and Stephan M.R. Covey to make this event so informative and inspirational. And last but not least we would like to thank you for attending this event, and hopefully you will embrace our mission and be ambassadors to WIFS.

Kind regards, on behalf of the board of WIFS





Nicolette Loonen, Chair WIFS



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